Magister reklaami erialal
Academy of Art University
Põhiteave
Ülikooli asukoht
San Francisco, Ameerika Ühendriigid
Keeleteadus
Inglise keel
Õppevorm
Kaugõpe, Ülikoolilinnakus
Kestvus
4 semestrid
Tempo
Päevane õpe
Õppemaks
USD 1276 *
Avalduste vastuvõtu lõppkuupäev
Võta kooliga ühendust
Varaseim alguskuupäev
Jun 2024
* ühiku kohta rahvusvahelistele üliõpilastele | Kodumaistele üliõpilastele 1218 dollarit ühiku kohta. Kehtivad lisatasud
Sissejuhatus
Reklaami ja kaubamärgiga meediatehnoloogia magistrikraad annab õpilastele võimaluse õppida tehnilisi oskusi, mis toetavad nende edasist karjääri reklaamikunstis. See valmistab õpilasi ette homseid probleeme juba täna lahendama. Õppides kogenud reklaamiprofessionaalidelt, on õpilased valmis tegelikuks reklaamimaailmaks.
Programmi tulemus
Graduate students will meet the following student performance criteria:
Strategic Communication
- Töötage välja sihtkliendile, tootele/teenusele ja turule keskendunud strateegilised elemendid
- Koguge, hinnake ja rakendage strateegilises töös asjakohast teavet, sealhulgas ajaloouuringuid
Visual Communication
- Oluliste elementide edastamiseks kasutage sobivat visuaalset meediat, sealhulgas vabakäejoonistust
Verbaalne kommunikatsioon
- Edastage loomingulisi ideid, kontseptsioone ja bränditooni kaasahaarava ja keeruka keele kaudu loomeprotsessi igas etapis
- Suhtle suuliselt ja kirjalikult ainulaadse ja mitmekülgse häälega
Conceptual Thinking
- Teatage asjakohastest eesmärkidest, kasutades ahvatlevaid esteetilisi valikuid
- Mõelge kontseptuaalselt ja viige ellu projekte väljaspool traditsioonilist reklaamimeediat
Professional Readiness
- Looge ühtne portfell, mis on kohandatud karjäärieesmärkide kajastamiseks
- Esitage tööd vastavalt professionaalsetele esitlusstandarditele
Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:
- Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
- Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
- Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
- Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
- Evaluate work in their field, including their own work, using professional terminology.
- Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
- Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
Aktuaalset
Successful advertising careers require problem-solvers, which is why our hands-on degree programs provide aspiring advertising professionals with a comprehensive problem-solving toolbox of marketable skills and training.
You’ll find our graduates enjoying roles as art directors, copywriters, creative strategists, content creators, and others at leading companies. Who’s hiring our alumni? Companies like razorfish, Leo Burnett, Y&R, Ogilvy, AKQA, CP+B, and more.
Art Director
Art directors are responsible for communicating a clear, unique, and interesting idea about a product or a brand. Copywriters drive the advertising industry.
Content Creator
Create, edit, and curate compelling work to supplement ads. You'll work with blogs, streaming videos, magazine articles, books, songs, and movies.
Copywriter
Copywriters craft messages and develop stories for all media so a product or brand can have an intriguing voice. Together with art directors, they form the creative teams that drive the advertising industry.
Creative Strategist
You'll manage information flow, conduct research, and inform and inspire the creative teams. You'll also help devise business strategies and guide clients to success.
Galerii
Õppekava
Unit Requirements
Major | 33 |
Lõpetanud vabad kunstid | 3 |
Kokku | 36 |
Degree Requirements
- Successful completion of Final Portfolio Review
- A minimum grade of C in all required 36 units
- Minimum 2.0 cumulative GPA and the following Academic Study requirements:
- 1 Art Historical Awareness & Aesthetic course
Curriculum
Semester 1
- ADV 605: Digital Graphics (Major)
- ADV 622: Perspectives in Advertising (Major)
- GLA 615: graafilise disaini ajalugu (vabade kunstide kraadiõpe)
Semester 2
- ADV 602: Art Direction (Major)
- ADV 604: Copywriting Techniques (Major)
- ADV 623: Brand Strategy (Major)
Semester 3
- ADV 606: Campaign (Major)
- ADV 625: Interactive Advertising (Major)
- COM 602: Visual Storytelling: Editing for Short-Form Video Content (Major)
Semester 4
- ADV 646: Advanced Campaign (Major)
- ADV 670: Visual Storytelling (Major)
- IXD 613: liikuv graafika ja video (peamine)
Sisseastumised
Teenused
English Language Requirements
Kinnitage oma inglise keele oskust Duolingo inglise keele testiga! DET on mugav, kiire ja taskukohane inglise keele online-test, mida aktsepteerivad üle 4000 ülikooli (nagu see) üle maailma.